Even among Trump loyalists the cost of living is a problem

This open-ended response is a good illustration of the challenge rising prices pose for the GOP now and in November.

The kicker is that this was from our January Marquette Law School Poll national survey. Back then gas prices were a sweet spot for cost of living, with 50%. saying the price of a gallon was down. Today, 93% say the price is up. (I’m curious where the 7% who say no change or down are living, and can I get gas there?)

We often portray Trump’s support as unwavering, his base as uncritical. But in our open-ended responses we actually see a lot of Trump supporters who also mention a dislike, such as this one, or more commonly some variation of “how he talks” or “his tweets.” This is not to say these folks are ready to switch to Democrats, but portraying them as blind to all criticism or shortcomings is not the case for quite a few who nonetheless approve of Trump. This response is important because the dislike is not about his style but about core economic outcomes and pain.

About half of adults say both something they like and something they dislike. Only 12% (as of December) say only something they like while 35% say only things they dislike. This isn’t a new development.

The cost of living was a huge weight around Biden’s and then Harris’ necks. Now Trump is wearing that necklace.